Marketing Programs Manager - APAC

Concord, MA or Remote US

 

 

 

Primary Responsibility:

  • Work with Director of Demand Generation to design, build, execute & manage multi-channel lead generation campaigns that drive a higher volume of quality leads into our sales pipeline.
  • Work cross functionally to strategize and collaborate with outside marketing agencies, channel partners and re-sellers, as well as internal teams; product marketing, marcomm/pr, sales, and business development.
  • Define and track key metrics of each program, and have a clear understanding of ROI analytics, with the ability to analyze progress and outcomes. Use data to continually refine and optimize programs, and share recommendations for future campaigns.
  • Focused on the APAC sales region, this person will also be responsible for optimizing lead generation campaigns specifically targeting Japan.

Additional Responsibilities:

  • Assist in the development of copywriting, editing, and sharing design recommendations for all campaigns to maintain a cohesive look and feel.
  • Expert knowledge of the demand generation mix; online advertising, working with paid media publications, email marketing, social media advertising, direct mail, webinars, etc.
  • Effectively manage a large volume of projects, with high attention to detail.

Job Skills:

  • Exceptional Marketing Campaign/Demand Generation skills demonstrated over 3-5 years. Proven capabilities to multi-task and collaborate with cross-functional teams in developing and implementing campaigns.
  • Strong Technical Writing skills. Must be able to interview product managers, sales team members, and professional services consultants to convert raw information into polished content for use in marketing campaigns.
  • Creative thinking and a strong eye for design.
  • Must have minimum of 1-year hands-on experience working within marketing automation platforms (specifically building programs, emails, landing pages, and forms, creating automated workflows, and measuring results). Marketo strongly preferred.
  • Experience with Salesforce.com (campaigns), Tableau and Google Analytics (reporting), Triblio (advertising), and LinkedIn (advertising) all strongly preferred.
  • Account based marketing understanding, and experience strongly preferred.
  • Experience marketing to manufacturers across APAC and deep knowledge of the manufacturing market.
  • Japanese speaking strongly preferred.
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