Marketing Programs Manager

Concord, MA; Flexible Work @ Home Policy

As a Marketing Programs Manager, you will play an important role in designing and implementing strategic marketing campaigns against a prospect base that includes the world’s top manufacturing corporations like Boeing, General Electric, and Ford Motor Company.  You will employ a wide variety of tactics to reach and attract our target audience, including account based marketing (ABM), email nurturing campaigns, webinars, trade show events, custom executive events, SEO/SEM, online advertising and way more. We are looking for a Marketing Programs Manager who has very strong marketing automation tech skills.

 

RESPONSIBILITIES:

  • Develop, implement, and execute innovative account based marketing (ABM) programs.
  • Develop fresh, industry vertical-relevant content to drive digital campaigns that will increase web site traffic and improve lead conversions
    • Manage, measure, and optimize Marketo email marketing campaigns with weekly/quarterly/annual recommendations for improvement and growth. Analyze performance data, build dashboards and track key program metrics.
    • Manage, measure and optimize digital campaigns executed via major industry media outlets such as IndustryWeek, Design News or Supply Chain Executive.
  • Review and evaluate web analytics reports to understand website visitor behavior trends and content results; use to impact/improve results.
  • Assist in the planning, promotion and execution of marketing events, including Webinars, Trade Shows, User Group conferences, Executive Conferences.

Requirements:

  • Bachelor’s degree in Business, preferably in Marketing.
  • 5-7 years of marketing experience, preferably with a significant amount of digital, content marketing program experience in a B2B environment.
  • Ability to organize and prioritize multiple goals and a high volume of projects under tight deadlines.
  • Strong interpersonal and presentation skills.
  • Hands-on project management experience.
  • Proven ability to work independently
  • Software Skills that would be extremely valuable include:
    • Marketo (skilled Marketo users will have a significant advantage in our job selection process)
    • SFDC (Reports & Dashboards)
    • Google Analytics
    • Working knowledge of Camtasia or Adobe video development/editing
    • Solid MS Powerpoint skills
    • Advanced Excel skills/experience a plus.

 

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