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aPriori Blog

Articles by Mark Rushton
Mark Rushton is an aPriori Senior Product Marketing Manager. With an engineering design background, Mark is focused on improving the product development process including research and strategy, positioning and messaging, product launch and go-to-market strategy, and sales and marketing enablement.
Mark Rushton

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Engineers Design for Cost When Someone Holds Them to It

Key Takeaways: Design engineering teams are responsible for product cost, but companies rarely hold individual engineers accountable for it Management expects engineers to design for

AI for DFM Shouldn’t Have to Learn From Mistakes First

A DFM AI tool should know manufacturing basics on day one, so learn which questions to ask before you choose one.

aPriori Discovery Dashboard: Uncover What’s Hidden

aPriori’s new Discovery Dashboard shows leaders the cost, quality, and speed improvements design engineers create, before their work is even finished.

Which Comes First: Should Cost Accuracy Or The Supplier’s Quote? Three Myths About Your Cost Accuracy Debunked

A good should cost estimate measures the supplier’s accuracy — not the other way around. That’s not a dream state. That’s a methodology.

Margin Starts at the Model: The Case for Automated Should Cost for DFM

Most product costs are determined at the design stage. Automated should cost for DFM gives engineers the cost intelligence to get it right the first

Without Design To Cost Intelligence, Your Digital Thread Is a Data Highway to Nowhere

70–80% of product cost is locked in during design. A decision-grade digital thread puts manufacturing intelligence exactly where it matters

From Design Engineer to Engineering Intelligence Curator

The engineer who thrives will treat AI as intelligence amplification rather than a substitute for judgment — becoming a curator of engineering intelligence.

Engineering Cost Analysis Belongs at the Base of Your Stack, Not the Top

Cost isn’t a finishing touch on your design. It’s a survival condition. Build your stack like it.

Measure What Matters: Engineering Impact with the aPriori Design Value Dashboard

aPriori’s Design Value Dashboard makes design savings visible, automatically tracking cost avoidance, reductions, and team performance in real time.

3D CAD Alone Isn’t Enough: How aPriori’s New “DFM Severity Classification” Method Transforms DFM Analysis

aPriori replaces DFM risk percentages with severity-ranked issues, exposing manufacturability blockers and cost drivers directly inside CAD.

Quantified DFM Improves Product Development

Engineering locks in 80% of cost early; quantified manufacturability turns speed–cost–quality tradeoffs into data-driven margin control.

Does AI Really Help Find the Design Needle In A Haystack? Not Without Automated DFM Analysis

Stop AI-washing DFM: pair deterministic automated manufacturability analysis with AI to deliver transparent, quantified, faster product development.