aPriori Blog

Articles by Mark Rushton
Mark Rushton is an aPriori Senior Product Marketing Manager. With an engineering design background, Mark is focused on improving the product development process including research and strategy, positioning and messaging, product launch and go-to-market strategy, and sales and marketing enablement.
Mark Rushton

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Without Design To Cost Intelligence, Your Digital Thread Is a Data Highway to Nowhere

70–80% of product cost is locked in during design. A decision-grade digital thread puts manufacturing intelligence exactly where it matters

From Design Engineer to Engineering Intelligence Curator

The engineer who thrives will treat AI as intelligence amplification rather than a substitute for judgment — becoming a curator of engineering intelligence.

Engineering Cost Analysis Belongs at the Base of Your Stack, Not the Top

Cost isn’t a finishing touch on your design. It’s a survival condition. Build your stack like it.

Measure What Matters: Engineering Impact with the aPriori Design Value Dashboard

aPriori’s Design Value Dashboard makes design savings visible, automatically tracking cost avoidance, reductions, and team performance in real time.

3D CAD Alone Isn’t Enough: How aPriori’s New “DFM Severity Classification” Method Transforms DFM Analysis

aPriori replaces DFM risk percentages with severity-ranked issues, exposing manufacturability blockers and cost drivers directly inside CAD.

Quantified DFM Improves Product Development

Engineering locks in 80% of cost early; quantified manufacturability turns speed–cost–quality tradeoffs into data-driven margin control.

Does AI Really Help Find the Design Needle In A Haystack? Not Without Automated DFM Analysis

Stop AI-washing DFM: pair deterministic automated manufacturability analysis with AI to deliver transparent, quantified, faster product development.

How Cost As A Key Performance Indicator (KPI) Impacts An Organization

Turn cost into a KPI: spot hidden liabilities early, sharpen forecasts, cut risk, boost margins, and accelerate product launches.

The Progression of Cost Maturity in Product Development

Cut NPI failures by building cost maturity early: data-driven estimates, cross-team collaboration, and aPriori-powered should-cost insights.

What’s New in aP Design: Thickness Visualization & Flow Appraisals

Cut NPI failures by building cost maturity early: data-driven estimates, cross-team collaboration, and aPriori-powered should-cost insights.

Forging Ahead with aPriori

Forging cost automation, simulation, DFM and sustainability analytics—delivering stronger parts, tighter tolerances, and less waste.

Design for eXcellence (DfX): Your Treasure Map for Product Success

Design for X turns product development into a guided treasure hunt—optimize manufacturability, cost, and sustainability with measurable trade-offs.