aPriori Blog

Articles by Mark Rushton
Mark Rushton is an aPriori Senior Product Marketing Manager. With an engineering design background, Mark is focused on improving the product development process including research and strategy, positioning and messaging, product launch and go-to-market strategy, and sales and marketing enablement.
Mark Rushton

Subscribe to the aPriori Blog!

Unseen Design Engineering Challenges: What Leaders Can Do To Navigate Them

Real-time cost and manufacturability insights prevent late-stage surprises, align leaders, hit targets, and launch products on schedule.

What’s New in aP Design – December 2024

aP Design’s refreshed UX speeds scenarios, previews, and analysis, simplifying onboarding and boosting early cost, manufacturability, and carbon insights.

How ‘Shift Left’ Accelerates Time to Market for Advanced Manufacturing

Shift-left hardware development with Agile sprints, digital twins, and AI to catch cost and risk early, preventing delays.

Product Engineering: The Road to Achieving a $25K Electric Vehicle

EV sales rise, but affordability lags; use aPriori’s AI design and sourcing insights to hit the $25K EV target.

Decoding Design Buzzwords: Agile, Holistic, and Shift Left in Manufacturing

Agile, holistic, and shift-left methods speed hardware development; aPriori adds early cost, carbon, and manufacturability insights to remove bottlenecks.

Design Engineers: What You Don’t Know About Simulation Software Can Hurt You

Manufacturing simulation helps design teams balance cost, manufacturability, and sustainability early—cutting iterations, ECOs, waste, emissions, and time-to-market.

4 Ways to Accelerate Manufacturing Design

aP Design brings early cost, manufacturability, and CO2e insight, cutting ECOs and accelerating time-to-market through scenario-driven optimization.

Elevating Sustainable and Cost-Effective Design Initiatives With Additive Manufacturing

Discover how additive manufacturing slashes waste and emissions—and how aPriori simulations optimize designs, costs, and sustainable production.

Can Greenwashing Claims Sink Your Profits? What to Know and How to Respond

Avoid greenwashing lawsuits: use traceable, auditable sustainability data and aPriori’s maturity model to prove real carbon reductions.

3 Ways to Combat Inflation With Manufacturing Costing Insights

Fight inflation with manufacturing insights: catch design issues early, cut ECOs, hit cost targets, and speed time-to-market.

How The Green Business Regulations Will Affect You

Meet California’s 2026 climate rules: quantify Scope 3 emissions, audit suppliers, and cut CO2e using aPriori’s manufacturing insights.

6 Ways EU Automakers Can Outmaneuver Competitors in the Race Toward Net Zero

EU automakers racing to net-zero can win with lightweighting, circularity, sustainable sourcing, and digital tools for cost-carbon tradeoffs.