Decoding Digital Failures to Grow with aPriori

Chris Morris | Chief Customer Officer, aPriori

Join Chris Morris as he uncovers common mistakes that hinder digital investments from reaching their full potential. Learn how to avoid these pitfalls and ensure exponential growth.



This executive minute features Chris Morris, Chief Customer Officer at aPriori.

Leah Archibald: So you’re responsible for getting value, for making sure, that the investment that a customer puts into their digital solution really comes to fruition, dollars and cents. Where does that process fall down, if you if a customer is not succeeding? What are the gaps that you’re trying to bridge?

Chris Morris: That’s a great question. And, you know, quite honestly, when we find customers are struggling, it’s really because of two reasons. You know, the first is that the vision hasn’t been communicated well enough all the way down to the lowest levels of the organization. So there’s a little bit of a gap in the change management process, we’ll call it. So, you know, that’s where our executives are critically important.

Chris Morris: That’s the second piece that we see in customers that have challenges, is that the executives are not pushing the change throughout their organization. So it’s critical that you have great executive sponsorship, and that you have those executives helping the organization to make the move.

Chris Morris: Ultimately, this is a transformation that we’re talking about, and whenever there’s a transformation, it needs to be driven both from the top and from the bottom. But when we have great executive sponsorship that focuses on the change, the adoption, the business process change, getting change agents in, making sure people feel safe and making those changes, we see fantastic results.

Listen to the full podcast with Chris Morris to learn how to find ROI with PLM.

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