Beyond a Tool: From Design for X to a New Engineering Mindset

EVENT DETAILS
📅 August 26, 2026 | 10AM EST / 3PM BST / 4PM CEST | Live Webinar | Free to attend

Hear how Saab Naval moved from reactive to proactive design decision-making—and what it took to make it stick.  Design decisions made too late cost manufacturers through production bottlenecks, rework, and missed deadlines. Most engineering teams don’t see it coming until it’s already costly.  At Saab Naval, a world-class submarine manufacturer operating in one of the most demanding production environments on Earth, they faced this exact challenge.   Early deployments of aPriori delivered clear, quick wins. Scaling that impact across complex naval programmes required something harder: a fundamental shift in how engineers think and make decisions.  This webinar is a candid account of that journey.

FEATURED SPEAKER

Joel Einarsson — DFX Programme Lead, Saab Naval  Joel has led Saab Naval’s Design for X transformation from the ground up—from early tool adoption through to building a system-level DFX discipline across engineering teams. He’s not presenting a polished case study. He’s sharing a realistic picture of how it unfolded.

WHAT YOU’LL LEARN

• How Saab Naval embedded cost and manufacturability visibility into early design stages—before decisions become expensive to reverse

• The organisational change model behind their DFX transformation, including a dedicated specialist team and mandatory process gates

• How they addressed the “data isn’t perfect enough to trust” objection—and built internal credibility for early-stage estimates

• The lifecycle value and operational readiness lens that guides their design decisions today

• What Joel would do the same—and what he’d do differently—if starting the programme over

WHO SHOULD ATTEND

• Engineering directors and VP-level leaders responsible for design quality and production efficiency

• Manufacturing and operations leaders managing complex, long-cycle programmes

• DFX, DTC, or DFMA champions trying to scale impact beyond early pilots

• Programme managers dealing with late-stage design changes and their downstream costs

• Anyone evaluating aPriori or considering a broader DFX transformation

Most DFX programmes prove value early—then quietly stall. Join us on Wednesday, August 26 at 10 AM EDT / 3 PM BST / 4 PM CEST to get an unvarnished picture of what it actually takes to move beyond the tool and make design-for-X the way your engineers think.

Register today to secure your spot.