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Press Release
May 21, 2019

Chris Morris Joins aPriori Management Team

Industry Veteran with 30 Years of Software & Technology Experience to Lead Customer Success Organization

CONCORD, MA – May 21, 2019 – aPriori, the leading provider of product cost management (PCM) software featuring Design for Manufacturability (DFM) and Design to Cost (DTC) solutions, announces today the hiring of Chris Morris to lead the company’s Customer Success organization.

aPriori’s customer base has grown significantly over the past five years as global manufacturers have come to appreciate the competitive advantage offered by a comprehensive enterprise product cost management strategy and technology platform.  As the Vice President of Customer Success, Chris will be responsible for helping our customers achieve the highest possible return on their investment in the shortest time frame possible.

Most recently, Chris was Vice President of Professional Services at PTC, where he led the North American professional services business.  With over 20 years of consulting experience, he has been focused on helping manufacturing and engineering clients achieve success quickly.  Chris also held roles as the Vice President of Customer Success and Strategic Accounts during his tenure at PTC.  Prior to joining PTC, Chris worked as a Mechanical Design Engineer at Pratt & Whitney.

“My experience working with very large global manufacturers has taught me that these companies are not just looking for a great software product, but they are looking for a long-term, strategic partnership that leverages the subject matter expertise of the vendor,” said Chris Morris.  “aPriori has more than a decade of experience successfully deploying product cost management solutions for some of the world’s most respected brand names in manufacturing, such as: Ford Motor Company, Kenworth Trucks, CNH Industrial, Boeing Commercial Airplane Group, Honeywell and Ingersoll Rand.  My objective is to build on the success the company has already achieved and take our commitment to customer satisfaction to an even higher level as we move forward into the future.”

President and Chief Executive Officer, Stephanie Feraday, had this to say about the company’s latest talent acquisition, “Chris represents the things we value most here at aPriori – a relentless commitment to customer satisfaction and the determination to deliver PCM solutions that are technologically sophisticated, yet easy to deploy, easy to use and easy to maintain.  We are very fortunate to have him join our organization. “

About aPriori

aPriori software and services generate hard-dollar product cost savings for discrete manufacturing and product innovation companies. Using aPriori’s real-time manufacturability and product cost assessments, employees in engineering, sourcing, and manufacturing make more-informed decisions that drive costs out of products pre- and post-production. With aPriori, manufacturers launch products at cost targets, maximize savings in re-work projects, and avoid overpaying for sourced parts.  To learn more about aPriori and its product cost management solutions and services, visit or call 1.978.371.2006. To see an overview demonstration of aPriori, click here.

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aPriori and aPriori Technologies are registered trademarks of aPriori Technologies Inc. All other trademarks, registered trademarks, or service marks belong to their respective holders.



Rick Burke

Vice President, Marketing

[email protected]